I am HER

Meet Sierra Parker, the Chief Executive Officer of iamSierraParker The Brand LLC (The Brand), which she founded in 2019. This brand was created from the heart of a woman with many gifts who wanted to explore all her talents without being limited. The Brand serves as an umbrella company for various organizations founded by Sierra, encompassing Boutique & Fashion Buying, Brand & Talent Management, and Nonprofit & Community Outreach. Sierra believes that being tied to just one gift restricts potential, and she is determined not to be boxed in.

In 2018, Sierra co-founded the nonprofit “Queening in MY Purpose” with her COO, Rachelle Smith. Both women share a passion for community outreach and strive to create a supportive environment for women and girls. This nonprofit has led numerous initiatives in the San Antonio community and continues to serve alongside other local members.

In 2021, Sierra opened a women’s boutique with her twin sisters, Ryan Neitch and Reagan Braddock, in the midst of the COVID-19 pandemic. The boutique thrived and eventually evolved into a more upscale couture boutique, now named K.Simone’s Boutique. 

K.Simone’s Boutique has made significant strides, particularly in 2024-2025. The boutique has expanded to include a men’s collection, and Reynaldo Powell, the Stylist and Owner of StylePower, has joined as a fashion buyer. Additionally, Nicole Valorie has been hired as the Managing Director, overseeing the daily operations of K.Simone’s. This brand is thriving!

Sierra is a licensed brow artist who opened her private brow bar, “Sie’Luxe Brows,” in 2021. She is truly a jack of all trades, with impressive credentials to match. 

In 2022, her brow business expanded as she began certifying other artists to become “Powder Brow Specialists.” With over 13 years of professional training in corporate industries, Sierra has continually honed her skills.

In 2023, Sierra Parker founded ConcreteRose Talent Management (CRTM), a Talent Management Group that provides subscription-based marketing, management, and administrative support services to freelance talent. Upon entering the industry, Sierra recognized the need for talent representation that did not require binding contracts or a share of earnings. Her vision was to create an environment where talent could focus on their craft without limitations or restrictions, leading to the establishment of CRTM in November 2023.

In 2025, Sierra joined the DreamVoice/DreamWeek team, founded by Shokare Nakpodia, in a position that allows her to continue serving the city of San Antonio through her passion for fashion and culture. 

Professionally, Sierra is the Director of Human Resources for a FinTech organization, where she thrives in her role of serving and supporting others. Additionally, she is a full-time mom to her amazing son, Parker Noah, a remarkable young man with a heart of gold. Parker often accompanies Sierra on her many ventures, proving to be quite the trooper.

Sierra is dedicated to working in areas that matter most to her—serving others. She has no desire for idle work; instead, she seeks work that makes an impact and a difference in people's lives. Often referred to as the “Boss Lady” by her team, Sierra remains a humble servant to those who partner with her, helping to bring their visions and dreams to fruition.

She lives by the quote, "When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left, and could say, I used everything you gave me" 

- Chadwick Boseman.

"I'm a walking fashion show and the WORLD is my runway" - S.Parker